Anushma Patwal

Senior Product Designer
Hi there, I'm

Design in action

Turning complexity to clarity

Metadata Repository

Took a fragmented clinical metadata platform from inconsistent internal tool to a unified, product grade system across 20+ modules.

Design System

B2B

Shelf

A saved-for-later list you actually finish. Shelf matches your saved media content to the time you have. Designed and built end-to-end with AI tools.

Product Design

Vibe Coding

Uber's 2-Second Problem

A quick design exploration into one of the most overlooked high-stress moments in the Uber rider experience and why visual hierarchy, not new features, is the answer.

UX Audit

Glanceable UX

Financial Awareness
Inside Google Pay

UPI made payments invisible. This project brings awareness back not through dashboards or notifications, but through a single contextual signal embedded inside the payment flow itself.

Fintech

User Research

image

Behind the canvas

I'm Anushma Patwal, a UX and Product Designer who believes great design is equal parts intuition and intention.

I work at the intersection of user needs and business goals, crafting digital experiences that feel effortless to use and hard to put down.

With a background spanning startups to agencies, I bring a full-picture perspective, from early research and strategy all the way to polished, pixel-perfect delivery.

Anushma Patwal

Senior Product Designer
Hi there, I'm

Design in action

Turning complexity to clarity

Metadata Repository

Took a fragmented clinical metadata platform from inconsistent internal tool to a unified, product grade system across 20+ modules.

Design System

B2B

Shelf

A saved-for-later list you actually finish. Shelf matches your saved media content to the time you have. Designed and built end-to-end with AI tools.

Product Design

Vibe Coding

Uber's 2-Second Problem

A quick design exploration into one of the most overlooked high-stress moments in the Uber rider experience and why visual hierarchy, not new features, is the answer.

UX Audit

Glanceable UX

Financial Awareness
Inside Google Pay

UPI made payments invisible. This project brings awareness back not through dashboards or notifications, but through a single contextual signal embedded inside the payment flow itself.

Fintech

User Research

image

Behind the canvas

I'm Anushma Patwal, a UX and Product Designer who believes great design is equal parts intuition and intention.

I work at the intersection of user needs and business goals, crafting digital experiences that feel effortless to use and hard to put down.

With a background spanning startups to agencies, I bring a full-picture perspective, from early research and strategy all the way to polished, pixel-perfect delivery.

Anushma Patwal

Senior Product Designer
Hi there, I'm

Design in action

Turning complexity to clarity

Metadata Repository

Took a fragmented clinical metadata platform from inconsistent internal tool to a unified, product grade system across 20+ modules.

Design System

B2B

Shelf

A saved-for-later list you actually finish. Shelf matches your saved media content to the time you have. Designed and built end-to-end with AI tools.

Product Design

Vibe Coding

Uber's 2-Second Problem

A quick design exploration into one of the most overlooked high-stress moments in the Uber rider experience and why visual hierarchy, not new features, is the answer.

UX Audit

Glanceable UX

Financial Awareness
Inside Google Pay

UPI made payments invisible. This project brings awareness back not through dashboards or notifications, but through a single contextual signal embedded inside the payment flow itself.

Fintech

User Research

image

Behind the canvas

I'm Anushma Patwal, a UX and Product Designer who believes great design is equal parts intuition and intention. I work at the intersection of user needs and business goals, crafting digital experiences that feel effortless to use and hard to put down.

With a background spanning startups to agencies, I bring a full-picture perspective — from early research and strategy all the way to polished, pixel-perfect delivery.

Create a free website with Framer, the website builder loved by startups, designers and agencies.